Specialist Marketing Digital

Performanță personală

 Developing media strategy (setting objectives, KPI’s and action plan)  Effective coordination of all project activities in order to achieve objectives  TV and OOH planning and strategy  Forecasting spend and orchestrate WoW changes with the team in order to meet channel targets  Defining measurement framework / approach that will allow to scale channels performance.  Measuring, optimizing campaign performance and reporting back to the business results and next steps.  Scaling channels via ongoing a/b testing, measuring results and implementing learnings to max growth.  Briefing new ads (static / video / playable) for campaign execution, providing performance data back to design team to optimize creatives constantly  Developing a deep understanding of our target audience, using user insights and data to build campaigns with on-brand messaging that resonates with the targeted audience  Collaborating with cross-functional teams (e.g. product, data, brand, design) to enable effective marketing campaigns that drive higher New Subscriber growth.  SEM ,GDN and Social Media Strategy Development  Coordination of activities in the Affiliate Marketing  Managing the projects budget according with the financial terms  Development opportunities during project implementation  Real-time monitoring of objectives and drafting monthly reports  Negotiate financial terms for annual deals, campaigns

Aptitudini

marketing digital20 Google Adwords10 Google Analytics10 Strategia grupului țintă20 social strategy10